The gingerbread house that love built
Last week, Scott and I had the pleasure of attending the annual Christman Bureau Campaign Launch at the Winspear Centre (huge thanks to Liam for inviting us). It’s an event in two parts: media outlets compete against each other to build gingerbread houses with supplied material; we’re then judged by Christmas Bureau designates on all things from creativity, to spirit, to shameless self-promotion.
The Unknown Studio shared a table with Mack Male. I stole some of his candy when he wasn’t looking.
Below are some of the photos from the event — there were some pretty spectacular houses. But the key take-away from the event wasn’t gingerbread and delicious icing…
The Christmas Bureau has ambitious goals this year. They’re trying to reach their target fundraising number of $1.6 million to help families in Edmonton who can’t afford to have a Christmas dinner. And that really hit home for me. Can you imagine not being able to bring Christmas dinner — which the Bureau says is around $95 for a a family of 4 — home to your family? With all the stresses of this time of year, it’s easy to take for granted the “little” things that, it turns out, aren’t so little.
You can donate to the Christmas Bureau by visiting their website, or dropping by any Edmonton Fire Hall, ATB Financial Branch, and Servus Credit Union Branch.
Starting December 3, donations can also be made at Southgate Centre, West Edmonton Mall, Bonnie Doon Shopping Centre, Commerce Place, and Kingsway Mall.
On December 10, Mill Woods Town Centre joins the campaign as well.
You can read more about the Christmas Bureau Launch Event at Mack Male’s blog.
For the record, I am going to petition for a “Best Use of Pop Culture Figures” award at the next competition.
But in all seriousness, thanks again for coming out!
I like the way you think, Liam. I just need to clean those bad boys off and bring them to the next campaign launch!
Hopefully, next year, you’ll be saying, “But in all seriousness, thanks for coming out again.”