A league of our own… all of us

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By now some of you have no doubt heard of the League of Extraordinary Media, either through some whimsical Twitter post or by randomly scanning the Life section of the Edmonton Journal. The League was formed on a dark winter’s eve the way all good ideas are formed: through a spirited discussion whilst consuming wild duck spring rolls in a local restaurant.

Like the Justice League but with less justice

I was summoned that evening by Brittney Le Blanc who informed me my presence was required, as a representative of the Unknown Studio (Scott was doing “real work”. Chump), to discuss forming an informal association of new media properties — a group of local media concerns that fall outside of the scope of the mainstream. She told me this after, of course, she said, “Come and have food with me, Sally and Jeff at the Manor Bistro.” An opportunity to sit down with Brit and my colleagues from TheEdmontonian.com is not be taken lightly. If you throw food into the equation, it’s more or less mandatory.

We’d spoken off and on about combining our influence as a means of attracting more readers (or listeners, as two podcasts, including this one and UserCreatedContent, are members of LEM), attracting advertisers and simply helping to give each other any assistance — be it technical or promotional —that was required.

In short, the League exists as a loosely affiliated group of new media organizations in Edmonton who have pledged to help each other bury any bodies we leave in our wake.

We have an about page on our website that says, “The League of Extraordinary Media is an alliance of Edmonton new media producers working together to raise the profile of the city’s flourishing online community.”

True, but wordy. So here’s a more polished mission statement, borrowed from an old toast from my student newspapering days: We strive for World Domination, in a modest Canadian way.

That is, at least, the cheeky version of it.

To put a finer point on it, we want your eyes and ears. We want to provide Edmontonians, Albertans, Canadians and global citizens with alternative media for their consumption pleasure. We want to present the world as we see it in a manner you might not have considered before. We want your comments, your thoughts, and your ideas.

We want to be a part of the community, not merely an observer of it.

The people who form the membership of the League — Brittney Le Blanc from TrueBritl.com; Ramin Ostad, Corey Satermo, Matthew Dykstra, Anthony Bacchus, Tyler Satchwill, and Michael Jones from UserCreatedContent; Sally Poulsen and Jeff Samsonow from TheEdmontonian.com; and Scott C Bourgeois and myself from the Unknown Studio — are all trained communicators in some form. And we love these tools of authorship and the potential for storytelling they afford us.

We hope the League can live up to its name. We think it will. Either way, we want to hear from you.

Our ‘coming out’ party

One of the ways we wanted to present the League to the world was by organizing a really fun party for people. But we wanted the party to have some twist to it, not just an excuse to get together and drink and shoot the breeze (which is also acceptable). Brittney and Sally came up with the idea for a swap meet; a place for you to bring “your poor, your tired, your crap you don’t want” and see if you can’t come away with some prize(s) you’d prefer to have over your junk.

That’s when YEGSwap was born (check out YEGSwap on Facebook).

But it’s not just a swap meet. It’s also a concert, featuring Edmonton artists of all genres, including The Mystery Ponies, Lyra Brown, and the Joe.

Did I mention there would be drinks?

AND there will also be a chance to earn a “Swarm” badge on FourSquare, for you über nerds out there.

For $2 you get unreal entertainment, and the potential to grab some swag via swap. The first of many event hosted by the League.

See you there.

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9 Responses to “A league of our own… all of us”

  1. Jeff
    March 15, 2010 at 12:42 pm #

    Needs more justice.

  2. Brittney
    March 15, 2010 at 12:55 pm #

    So… do I get a cape?

    • Adam Rozenhart
      March 15, 2010 at 2:17 pm #

      Capes aren’t in the budget. Only swap meets and slap fights!

  3. Karen Unland
    March 15, 2010 at 10:50 pm #

    I, for one, welcome our new media overlords.

    • Mack D. Male
      March 16, 2010 at 11:03 pm #

      Best response ever!

    • Jeff
      March 17, 2010 at 10:08 pm #

      Can you leap tall buildings?

  4. Rachel
    March 16, 2010 at 11:44 pm #

    do you have a theme song yet?

  5. sally
    March 20, 2010 at 4:01 pm #

    you’re wordy.



  1. YEG Swap: Better than Wife Swap. Seriously. | The Unknown Studio - March 20, 2010

    […] at the bottom about the League of Extraordinary Media? You can read about that in a post I wrote describing the Genesis of the League earlier this […]