I barely knew you; our time together was so short. They told me to stay away from you. They told me you were no good, but I couldn’t resist. I knew there was something about you, your smell, and your glow. Just looking at you, I wanted to eat you up, right then and there. Sadly, I couldn’t. You were on a television commercial and I was sitting on my couch. Now, it’s been more than two weeks since you left my reach and I can’t help but wonder if you’ll ever return.
That’s right, the KFC double down was a limited time engagement. The sandwich was first officially made available to Canadians on October 18th with the promise that it would be on the menu until November 14th. Depending on sales, this delectable treat may or may not return to the menu on a more permanent basis.
How genius was this of KFC? I mean really? First of all, you have a burger that is sure to cause controversy because it doesn’t have a bun — instead it has 2 pieces of chicken. Let’s face it, the hundreds of diets out there, we as North Americans are more confused than ever about nutrition and what to eat. One of my many jobs is in the fitness industry and I find myself questioning nutrition and diet on a daily basis and that makes it all the more difficult to try to answer people’s questions.
I try to eat more protein and less refined, simple carbohydrates and that seems to work. So of course I was excited about a burger that I can get without having to ask them to skip the bun. (This is also a good place for me to mention that a burger or any kind of fast food is for me, a once in a while thing.)
Okay, back to the double down. By introducing a new and controversial item, KFC’s marketing department had to know that this would get people talking. It doesn’t matter if what is being said is good or bad, the awareness was key. People tend to talk to their friends and family about things they hear or read about, and who wouldn’t want to talk about a new bun-less burger, or a sandwich that uses meat for bread?
The other reason this sandwich made the news was its incredible salt content. The daily recommended daily salt intake for an adult is 1,500 milligrams. North Americans seem to be ingesting more and more sodium as we eat more pre-packaged or instant foods, but this sandwich might be overkill. For each double down you get as an added bonus 1,380 milligrams of sodium! Hooray, almost a day’s worth of sodium all in one stop. That there is modern day convenience at its finest. Wait a minute, that isn’t is it?
No, sodium in linked to health concerns such as dehydration and high blood pressure among others. As such, excess sodium is something you should avoid for the sake of your general health. Really, if you are going to indulge in a double down you would want to make sure that this is not something you are eating every day, or every week for that matter. The other numbers that you might find interesting are of course the fat and total calories. Just for fun, let’s also compare the double down to the Big Mac and the Whopper.
|Serving Size (g)||Calories||Fat (g)||Sodium (mg)||Carbs (g)||Dietary Fibre (g)||Sugars (g)||Protein (g)|
|Grilled Double Down||253||480||25||1760||4||0||2||60|
|Original Recipe Double Down||241||540||32||1380||11||1||1||53|
|Whopper With Cheese||316||790||48||1432||53||3||13||35|
It’s hard to believe that the grilled Double Down has more sodium, but there you have it. The original recipe double down was in my opinion, pretty tasty but far too salty. When you look at total calories, the double down isn’t as bad as you might think. Again, I need to stress that these are not for every day consumption but you might as well have a look at what you might be eating once in a while.
Will the Double Down be back? It’s hard to say. I still stick by my claim that this was marketing genius on the part of KFC to bring this item in on such a short term basis, and when the day came that the double down left town it was like it was never here. I know many people tried it just for the sake of this being something new and something that seemingly everyone had an opinion on. Hopefully you were able to form your own opinion with or without purchasing.
In the meantime we are left to wonder what will be the next big thing that will captivate our minds for a few minutes, you know there will be something. Maybe even something delicious… but hopefully with less sodium.