Some of our readers will know that I work for an advertising agency here in Edmonton. It’s called Calder Bateman. We work with a wide variety of clients from retail, to hospitality, to not-for-profit, to government.
I’m posting off-topic today because of a new campaign we’re working on.
Most recently, we’ve undertaken a campaign for seatbelt safety for the whole province of Alberta. Currently, 93% of Albertans use their seatbelts. But there’s still an alarming 7% who don’t. Our goal is reach this 7% and change their minds about seatbelt safety.
But we’re trying to do this a little differently. We’re asking Albertans to share images of themselves and their loved ones for our campaign. The actually completed product would look something like this:
All the details the campaign is about can he found here. Think about uploading your photos and make a statement about seatbelt safety in our province.