Crowdsourcing for creative

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Some of our readers will know that I work for an advertising agency here in Edmonton. It’s called Calder Bateman. We work with a wide variety of clients from retail, to hospitality, to not-for-profit, to government.

I’m posting off-topic today because of a new campaign we’re working on.

Most recently, we’ve undertaken a campaign for seatbelt safety for the whole province of Alberta. Currently, 93% of Albertans use their seatbelts. But there’s still an alarming 7% who don’t. Our goal is reach this 7% and change their minds about seatbelt safety.

But we’re trying to do this a little differently. We’re asking Albertans to share images of themselves and their loved ones for our campaign. The actually completed product would look something like this:

All the details the campaign is about can he found here. Think about uploading your photos and make a statement about seatbelt safety in our province.

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2 Responses to “Crowdsourcing for creative”

  1. Lisa McRitchie
    January 24, 2011 at 8:45 am #

    I’m glad that there will be another seatbelt campaign. I know a few people who never wear seatbelts. They get tickets from time to time and it doesn’t change their minds about wearing one.

    The worst part, they drive for a living. They are on the road, and behind the wheel nearly all day, all week long.

    If money/tickets aren’t a deterant, I don’t know what it will take.


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