Sweet new look, same two weirdos

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If you visit this website frequently — seriously, if you do we really have to thank you since we’ve really only been updating it every two weeks lately — then you’ll know that the Unknown Studio’s old look was, well, old-looking. We had a lot of dizzle-dazzle going on: Javascript widgets and rotating images that made for a really busy site. It was fine when we launch a few years ago.

But now, as the Unknown Studio approaches its 3rd birthday and we say goodbye to the terrible twos, Scott and I decided it was time for a change. Drastic, dramatic, responsive-design and HTML5-type change.

This evening we relaunched the website with a really lovely Woo Theme. We think it works for us; it makes things really simple, highlights some of our content, and doesn’t immediately make you want to set your hair on fire. (I guess I really didn’t like our last site design. I mean, I did at first, but it really [the opposite of “grew”] on me.)

You’ll likely see things change a little bit over the next few weeks, as we tweak the order of things, ensure our single advertiser is taken care of (Hey Guru!), and we get into the swing of posting again — the plus side of being excited about a new site design we like is populating it with content.

If you see some weird business going on, let us know in the comments. If you love/hate/want your mommy the new design, let us know that too. If the phrase after the last slash in the previous sentence upset you, we totally understand.

The point is this: new website hotness = yes. Cats on the internet also = yes. But old bad website = no.

Carry on.

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4 Responses to “Sweet new look, same two weirdos”

  1. Kasia
    March 14, 2012 at 2:03 pm #

    I guess I really didn’t like our last site design. I mean, I did at first, but it really [the opposite of “grew”] on me.

    This is so typical of my reaction to most sites that I run. When the concept is first complete, you LOVE it, but as time rolls on, you start to see the flaws and then you get bored and want to redo it. Hence the reason people like me are still in business. Websites are always evolving with different iterations to stay fresh, whether in response to current trends or just in response to the owner’s growing and changing needs and tastes.

    Anyway, I think you have achieved what you set out to achieve: it’s clean, simple, straightforward, and works beautifully on mobile devices too. Congrats on the facelift.

    • Adam Rozenhart
      March 14, 2012 at 2:19 pm #

      Thanks Kasia!

      I think I also have a tendency to be really impressed by movement on a site, which our previous design had a lot of. But at the end of the day, it took ages to load, half the images were broken, and editing the theme wasn’t that easy. I feel like a lot of those problems have been solved with this new design.

      Glad you like it, and I hope it keeps you coming back!


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