History, if forgotten, is doomed to repeat itself. Or so they say. I’ve seen it a hundred times in my short life, and I see it all the time in the industry I work in: social media. Things change, shift and grow in social media, but all of it seems very familiar. And because social media is something I live and breathe both personally and professionally, I decided to put together a list of social media predictions for 2013, all of which should sound very very familiar to you… because they’re based on past events — the lessons players, observers, companies and brands in this industry seem to forget.
A-here we go:
- Bloggers will continue to attempt to monetize their work. In spite of their efforts, the only result will be the continued [admittedly minor] extortion of brands who are terrified of people talking shit about them.
- Some idiot will dream up and create a “Pinterest for men” and fail quite dramatically.
- People will continue to threaten to leave Facebook, but ultimately will stick around. Their main reason staying: “I need a Facebook account to play You Don’t Know Jack.”
- Hot on the heels of the renaissance of animated GIFs, Tumblr will help give rise to the renaissance of animated animations.
- Advertising will continue creeping into all parts of social media, just like it has since the invention of cave drawings, the printing press, of newspapers, radio, television, etc.
- The entire internet populace will suddenly realize that @horse_ebooks isn’t even remotely funny, and never has been.
- A logic-defyingly large proportion of people will continue to think it’s OK to auto-post their horoscopes every. fucking. day.
Leave me your hilarious predictions in the comments, if you dare.
Image by Crossett Library Bennington College on Flickr. Used under Creative Commons License.